Make a list of the things that bug you the most about your graphic design business. Long meetings with clients? The drive to and from their facilities? Waking up in the morning and driving to your office? Taking your graphic design business online will eliminate these and a lot of other hassles of the job.
Did you know that you can make a serious graphic design income by operating your business online? Find and woo potential clients using the search powers of the Internet. Send contracts, projects, and invoices over e-mail. Instantly communicate with clients via text messaging. Basically any and every task that you’re currently doing in your brick and mortar location can be done online.
Steps for Creating Your Online Graphic Design Presence
Having a graphic design business online reduces the stress of the job while increasing your connection with your art. Here’s how to get started!
- Design a Great Web Site. Your Web site is going to be your storefront for all intents and purposes. It will be the primary touch point for potential clients, so make sure that you do it right.
- Consider Pay per click (PPC) Advertising.Set up a pay per click campaign with a major search engine, like Google’s AdSense. This will allow you to pay for each online visitor you receive who is looking for your graphic design services. You bid on the price per click (hence the name), plus get great placement in search engine results!
- Search Engine Optimization. A great Web site means nothing if nobody can find it. Take some time to study Search Engine Optimization (SEO) to find out ensure your Web site makes the cut in search engines.
Avoid These Pitfalls When Launching Your Online Design Business
Making that online jump isn’t going to happen overnight. You’ll need a slow transition at first to get comfortable to the new business medium. Here are some common mistakes that graphic design businesses make online that are hard to recover from.
- Ineffective Marketing. Take some time out of everyday, either in the morning or afternoon, to send out a collection of e-mail advertisements for your business.
- Losing Contact with Potential Clients. Use the online tools of your e-mail program to collect and store your site visitors’ contact information for marketing purposes.
- Not Following Up with Client. Once you’ve done a good job for your clients, follow-up with them frequently to see if they have any additional graphic design needs.
Find out how wonderful your professional life can be when you move your graphic design business online.